From leading global campaigns on Madison Avenue for iconic brands like L’Oreal, Nabisco and Gillette, to owning her own marketing firm for close to 20 years, then authoring a published book series on branding, Lori brings a wealth of experience to her role leading the marketing department at Furnished Quarters.
A strategist by nature, Lori is known for her wholistic approach to developing successful marketing solutions. Intrinsically connected to the needs and wants of her ideal consumer, combined with a keen eye for uncovering data driven insights, Lori is steadfast in her mission to craft compelling and relevant programs that produce results.
With mentorship at the heart of Lori’s DNA, she seeks to instill a passion for knowledge and growth among all members of her marketing team, and the students she taught in her role as a
marketing professor at the State University of New York. “If you’re learning, you’re growing,” is her mantra, one she lives by and shares with others every day.
At Furnished Quarters, Lori leads a team of highly skilled marketing strategists, creative professionals, and specialty agencies while working collaboratively across all departments in the company. She and her team embrace the ambassadorship role of bringing Furnished Quarters’ #StayDifferent positioning to life for an expansive list of clients and leisure travelers across the globe.