For Immediate Release:
Contact:
Dawn Weissman
dawn@msilver-pr.com
FURNISHED QUARTERS APPOINTS M. SILVER ASSOCIATES AS AGENCY OF RECORD
New York, NY (June 5, 2007) – Furnished Quarters, New York City’s largest corporate housing provider of furnished apartments, has selected M. Silver Associates as agency of record to handle marketing communications/public relations and promotions for the entire portfolio of furnished residences. The agency will be responsible for raising brand awareness of the company with the goal of further establishing Furnished Quarters as the leader in corporate housing among key trade and consumer audiences through media relations, special events, customer development and promotional activities.
“M. Silver Associates has an excellent reputation for representing top clients in the hospitality industry, and they have demonstrated a solid knowledge and understanding of our business,” said Steven Brown, president of Furnished Quarters. “Our company has aggressive plans to continue its expansion in the United States, and M. Silver Associates’ infrastructure and team experience are compatible to help us achieve our ambitious goals over the next few years.”
Beth Searls, director of sales and marketing, added, “With the growing opportunities of the corporate housing industry, we are looking for strategic thinking, compelling creative and in-depth public relations services and capabilities to complement our business goals. We believe that M. Silver Associates will be able to deliver that and more.”
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About Furnished Quarters Furnished Quarters is the largest provider of corporate housing and temporary residential accommodations in New York City. Founded in 1998, the company has since expanded to provide more than 1,000 furnished units in over 40 locations in Manhattan, northern New Jersey and the Boston metropolitan area. Combining the convenience of premier locations with the ease of having a true “home away from home,” Furnished Quarters apartments are stylishly furnished in a sleek, urban, modern design, reflecting the buildings, cities and cosmopolitan lifestyle in which they are located. For more information, visit www.furnishedquarters.com. About M. Silver Associates Founded more than 35 years ago, M. Silver Associates Inc. (www.msilver-pr.com) has established itself as one of the United States’ leading public relations/marketing communications agencies specializing in travel, tourism and the hospitality industry. The firm’s roster of clients includes national and international destinations, leading hotels and resorts, airlines, attractions and the cruise industry. In recognition of its outstanding work, M. Silver Associates has received critical acclaim from leading travel and public relations organizations with more than 270 public relations awards. M. Silver Associates is headquartered in New York City with a Fort Lauderdale branch office. More than 40 professional staff work at both locations. The agency is also a partner in The Worldcom Group, the world’s largest consortium of public relations agencies for clients seeking global marketing support.
